Branded Merchandise Programs

Custom Company Stores, Fully Managed.

Give employees, locations and customers an easier way to order approved branded merchandise. Vertika builds and manages custom company stores with flexible sourcing, inventory, user controls, fulfillment and reporting.

Schedule a Store Consultation

Custom company store displaying approved branded merchandise
More Than an Online Store

One System for Your Branded Merchandise Program

A Vertika company store gives your organization one controlled destination for approved apparel, promotional products, print materials, employee gifts and event merchandise. Our team helps manage the products, technology, inventory and fulfillment behind the store so your internal team does not have to.

Built Around Your Organization

Company Store Use Cases

Employees & New Hires

Create consistent onboarding experiences with approved apparel, welcome kits and workplace essentials.

Locations & Departments

Give each location or division access to its approved products, logos and materials.

Client Gifts & Recognition

Simplify client gifting, employee recognition, awards and redemption programs.

Events & Trade Shows

Keep approved event merchandise, displays, apparel and print materials within easy reach.

Uniform Programs

Maintain consistent apparel selections and decoration standards across your organization.

Fundraising & Pop-Up Stores

Launch focused merchandise stores for campaigns, fundraisers and limited-time initiatives.

Company store controls, approvals and reporting dashboard
Control & Visibility

Control Your Brand Without Managing Every Order

Build a store around the way your organization actually operates. Control which users can access specific products, logos, locations and budgets while maintaining visibility across the program.

  • Role- and location-based product access
  • Approved logos, products and decoration methods
  • Order approval workflows
  • Allowances, credits and cost-center options
  • Reporting by employee, location or division
  • Dedicated Vertika program support
Operational Support

Inventory, Kitting & Fulfillment—Handled for You

Vertika helps coordinate the operational work behind your company store, from sourcing and inventory management to custom kits and nationwide distribution.

  • Branded inventory storage and management
  • Custom employee, event and client kits
  • Individual and multi-location fulfillment
  • Inventory monitoring and replenishment support
  • Shipment tracking and program reporting
Branded merchandise inventory, kitting and fulfillment
Flexible Program Models

Choose the Right Store Structure

Your program can use stocked inventory, made-to-order products or a combination of both.

In-Stock

Stock frequently ordered merchandise for faster fulfillment and consistent pricing.

Made to Order

Offer approved merchandise without carrying inventory in every product, color and size.

Hybrid

Combine stocked essentials with an expanded made-to-order catalog.

Our Process

How Your Company Store Comes Together

1

Discover

We learn about your users, locations, products, budgets and approval requirements.

2

Build

We configure the storefront, products, branding, access rules and ordering experience.

3

Launch

We test the program, prepare your team and launch the store to its approved users.

4

Manage

Vertika provides ongoing sourcing, inventory, fulfillment and program support.

Frequently Asked Questions

Questions About Custom Company Stores

Learn how Vertika builds and manages branded merchandise programs around your organization’s needs.

What is a custom company store?

A custom company store is a branded online storefront where approved employees, locations, customers or partners can order merchandise selected specifically for your organization. The store can include apparel, promotional products, print materials, employee gifts, event merchandise and other branded items.

Do we need to purchase inventory in advance?

Not necessarily. Vertika can build an in-stock, made-to-order or hybrid company store. Frequently ordered merchandise can be inventoried for faster fulfillment, while other products can be produced as orders are placed.

Can different locations or departments see different products?

Yes. Store access can be organized around employee roles, departments, divisions or locations. This helps ensure users see the products, logos and ordering options approved for their part of the organization.

Can the store support allowances and approval workflows?

Yes. Depending on the program, company stores can support employee allowances, credits, cost centers and order-approval workflows. Vertika works with your team to configure controls around your budget and purchasing requirements.

Who handles inventory, kitting and fulfillment?

Vertika can coordinate product sourcing, inventory storage, replenishment, custom kitting and order fulfillment. Orders can ship to individual employees, customers, events or multiple business locations.

How long does it take to launch a company store?

Launch timing depends on the number of products, branding requirements, user groups, approval rules and integrations needed. After the discovery process, Vertika provides a rollout plan based on the complexity of your program.

Ready to Simplify Your Branded Merchandise Program?

Tell us how your organization currently orders, stores and distributes branded merchandise. We’ll help you determine the right company store structure.

Schedule a Store Consultation

For the Love of Water

We believe in doing our part to keep our waters clean, so a portion of every purchase is donated to a local organization called Pure Initiative who strive to revive the waterways in Tampa Bay.

Learn More